Monday, December 05, 2005

I dreamed I got 30% IRR in my Maidenform bra.

I wonder how many of you are old enough to understand the headline....

Back to business. I'm thinking of buying Maidenform Brands, MFB. They seem to be near the bottom of their post-IPO nosedive. They have two powerful brands, Maidenform and Lilyette, and one of those brands, Lilyette, as one of the big names in plus-size bras, has demographics behind it as the baby-boomesses hit menopause and gain weight. And don't forget the weight problems of the US population generally.

A few caveats. Maidenform has made some major booboos, including a bankruptcy in the past, if I'm not mistaken, and a few new ones which you can see summarized by Jon Markman at . And I don't like buying stock in a company where I can't get any good public information - MFB hasn't been public long enough. I also don't like having to be in the position of trying to call a bottom.

We'll see.


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